HOOKSETT, N.H. (May 9, 2023)—PINE has announced that Polaris Direct, a nationally acclaimed direct marketing services and printing company, is an award winner in the association’s New England regional Awards of Excellence competition. The announcement was made to industry professionals in attendance at PINE’s Awards of Excellence, held at the Pierce House in Lincoln, MA on May 4.
Polaris Direct received the Pinnacle Award for their Cross Media Promotion Division III 2022 Recruitment Campaign for CareFree Insurance Services. The award winning creative took a highly-personalized multi-channel, multi-touch approach sent to prospective agents and selected agencies in an effort to recruit them before the upcoming Annual Enrollment Period (AEP). The campaign ran during the first half of 2022 and proved to be CareFree’s most successful method of recruitment that year.
Celebrating 136 years of serving printing companies across New England, and 16 years of the Awards of Excellence competition, PINE attracted over 150 entries from over 30 printing and imaging companies across New England competing in a variety of printing and graphic communications categories. A full list of this year’s winners can be found here.
“Our judges have a total of 80 years of print production experience and are invited across the country to judge at other Americas Printing Association Network associations to judge, so they have seen all levels of print,” said Christine Hagopian, PINE’s President. “The quality of PINE members’ entries can stand up against any others across the country. Our members should be very proud of that.” The judging criteria included: registration, clarity and neatness, sharpness of halftones and line drawings, richness and tonal qualities of color, paper and ink selection, ink coverage, difficulty of printing, effective contrast or softness, overall visual impact and bindery.
Strategic Marketing Services team accepting the award for the 2022 Agent Recruitment Campaign
PINE (Printing Industries of New England) is the largest trade association to serve printing and graphic communications companies throughout New England. PINE serves more than 360 member companies through a wide range of products and services that enhance member profitability. The Association is affiliated with the world’s largest graphic arts trade association, Printing Industries of America.