Why Polaris

We help our clients produce innovative direct mail campaigns that generate high ROI—with integrity, reliability, and creativity.

Explore what makes Polaris different

WHAT WE DO
Polaris Direct is a nationally acclaimed direct marketing services company enabling Fortune 500 companies and direct marketing agencies to maximize their customer impact and reduce costs in strategic ways.

Through deeply consultative relationships, we advise our clients on production, design, and postal optimization that will boost their ROI. Our expertise ranges from patent-pending designs that address regulatory requirements to crucial cost containment and inspired mailing formats aimed at boosting response rates.

 

HOW WE DO IT
As a full-service lettershop and printing company, Polaris Direct integrates industry expertise, patented technology, cutting-edge creative techniques, and an understanding of direct mail’s role in a multi-channel approach to produce campaigns that increase ROI for our customers. We’re equipped to meet all of our clients’ direct mail needs, including strategic marketing services, pre-production planning, mail piece and creative design, data analytics, data processing, laser and inkjet personalization, lettershop/bindery production, match mailing, card affixing, MICR encoding, commingling, forms, commercial and large format printing, as well as 4-color variable data high-volume inkjet printing.

 

OUR PHILOSOPHY
We continuously exceed our customers’ expectations by demonstrating daily our core values of quality, trust, dependability, diversity, courage, innovation, and flexibility. We take a relationship-driven, consultative approach, seeking to understand every aspect of a client’s business and direct marketing needs. We then expertly analyze these needs and recommend innovative, smart, cost-effective solutions using the latest technologies. Our refined internal systems, knowledgeable staff, and diverse capabilities enable us to effectively manage the most demanding projects. As a trusted direct mail partner, Polaris Direct ensures flawless execution and on-time delivery for every campaign.

 

HISTORY
Polaris Direct was founded in 2003 by a cross-section of industry experts who envisioned a direct marketing company guided by innovative thinking and client-based problem solving. Our inspiration: Polaris, the North Star. Located just off the tip of Ursa Minor (the Little Dipper) in the night sky, Polaris has been used for centuries by travelers navigating both land and sea. Like the star, we intend to be a guiding light for direct marketers in search of effective and efficient solutions. Since our founding, we’ve created a culture built around client service and innovation. As a result, we’ve been recognized throughout the industry for our growth, creativity, and commitment to diversity in our structure and our thinking.