HOOKSETT, N.H. (July 19, 2016)—Polaris Direct, a nationally acclaimed direct marketing services and printing company, took home six awards at the 35th annual New England Direct Marketing Association (NEDMA) Awards for Creative Excellence last night.
The awards ceremony was held at Bentley University, and several members from the Polaris Direct team were on hand to accept the awards.
“The NEDMA Awards are the Olympics of our industry,” said Director and CEO Judith Maloy. “I’m proud of the Polaris team and all they have accomplished. It takes creative ingenuity, but also a winning attitude.”
Polaris Direct won three Gold Awards, two Silver Awards, and one Bronze Award. The awards span both direct mail and online/ interactive categories.
“With the paint still fresh on our Strategic Marketing Services shingle, winning six creative awards—three of which were gold—says a lot about the depth of our creative talents as a team and our ability to create winning campaigns,” said Maloy. “I look forward to the future and continuing to meet marketing challenges for our clients.”
Polaris took home the gold in the Integrated Media Campaign: Agency Self-Promotion category for their Personalized by Polaris Campaign, which also earned a Gold Award in the Technique category for Best Print Production. In the Interactive category, Polaris earned their third Gold Award for their Twitter re-launch.
In the Direct Mail: Agency Self-Promotion category, Polaris won a Silver Award for their entry Holiday Card for Charity. Along with Calypso Communications, Polaris earned a second Silver Award for Best Website Design.
The company also won a Bronze Creative Award in the non-profit pro-bono category for their work for the Center for Women and Enterprise Year-End Appeal.
A panel of direct marketing experts from outside New England judged the entries and determined winners based on submitted results and objective criteria.
