HOOKSETT, N.H. (January 16, 2017)—Polaris Direct is pleased to announce the appointment of John Strand as General Manager of Personalization Services.

Strand joined the Polaris Direct team in August 2016 as Variable Data Print (VDP) Specialist and recently transitioned to GM of Personalization Services. In his role, Strand oversees data processing and all other personalization services, including asset management and laser and inkjet print production.

“Over the past several years, we’ve invested heavily in new technologies—like our variable data inkjet press—but we’re also committed to bringing the right industry experts to the team,” said Director and CEO Judith Maloy. “We are investing, not only in technology and software solutions, but in the best of the best industry experts.”

With nearly 15 years of direct mail experience, Strand brings a wealth of knowledge to his position, particularly in the area of data-driven digital print.

“I am looking forward to helping customers get the most out of our variable data print offerings,” said Strand. “I am thrilled to be part of a team like this.”

He added, “In such a rapidly changing market, Polaris’ foresight and willingness to invest in new technology and equipment has really allowed us to continue providing customers with great solutions and value. Working for a company that is constantly pushing the envelope is exciting because it encourages creativity.”

Prior to joining the Polaris Direct team, Strand worked for companies such as Universal Wilde.