Industry knowledge, creative trends, and the latest technologies.
Polaris Direct is a constant in the ever-changing world of direct marketing. We’re experts in format and design, technology, and industry trends—and we share our expertise with our clients. We’re in front of the mail every day, and we’re constantly leveraging our knowledge to help our customers boost response rates for their direct mail campaigns.
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with more than a decade of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
If you thought QR codes were already having a moment, they’re having an even bigger moment now thanks to the Coinbase commercial that ran during Super Bowl LVI. Over 92 million of us were tuned into the Super Bowl according to Sports Media Watch. Within the first few minutes of the Coinbase ad airing, over…
Each year, the United States Postal Service offers promotional discounts to mailers in eligible categories. The 2022 categories are the same as last year, however the time periods and eligibility requirements are slightly different. The good news is that many of the discounts have increased! Informed Delivery is a great way for Polaris Direct’s mailers…
The forecast is in: 2021 is predicted to “rain” direct mail. As we weather the storm brought on by the pandemic, more and more consumers are in search of content that makes them feel connected, and 65% of consumers say receiving mail lifts their spirits.1 With the only trip out of the house these days…
After what seemed like an incredibly long spring, summer is now in full swing. It has brought us the opportunity to get out of the house and social distance on the go. To help inspire your weekend plans, we’ve put together a list of our employees’ favorite New England road trips. Just remember that no…
Polaris Direct is a full-service lettershop and printing company specializing in high-volume direct mail processing for Fortune 500 companies and direct marketing agencies. We integrate innovative resources and patented technologies into 1:1 marketing campaigns, and we take a consultative approach to partnering with our clients for maximum ROI. Polaris Direct is a WBENC-certified diversity supplier with HITRUST CSF certification and ISO 27001 certification for data management and security, as well as SOC 2 Type II compliance and HIPAA compliance.